How a personal quest for meaning sparked our mission to do things differently – transforming home services with authentic Clarity, bold innovation, and a commitment to always learn openly.
Our origin: The journey to clarity
For years, I navigated a successful path in Corporate America - 12 years in Medical Device Sales. From the outside, it looked like I had it all figured out. But internally, a different story was unfolding. A growing sense of misalignment, a feeling that my work wasn't truly connecting with my core purpose, led me down a path of deep personal reflection. I was searching for something more, something that resonated with a desire for genuine impact and authentic connection.
That search wasn't always easy, but it was transformative. It led me to a profound realization: true "Clarity" - that feeling of clear purpose, honest alignment, and seeing a better way forward - wasn't just something I was seeking for myself, but something I wanted to build and share with others. It became the cornerstone for a new kind of service company, one that could bring that same sense of straightforwardness, integrity, and fresh perspective to an industry I realized was desperately calling out for it. And so, Clarity Pool Services was born, not just as a business, but as a first expression of a much larger mission."
- Pete Cabrera, Founder, Clarity Pool Services
our promise
Our Why drives us, and Our Way guides us. Our promise is to remain true to both—delivering exceptional, transparent, and ever-advancing service that always prioritizes the health and safety of your family, built on a foundation of genuine purpose. We're excited for the journey ahead and honored to be your partner in clarity.
-Your Clarity Team
A new perspective: reimagining Home Services
Looking across the home services landscape here in South Florida, particularly in pool care, we saw it clearly: a genuine need for a fresh, modern approach. For too long, many essential services have been tied to traditional, often clunky, ways of doing things, falling short of what today’s homeowners expect and deserve.
We believe our generation is called to bring a new wave of thinking and intuitive technology to these vital 'Main Street' businesses. This isn't just about incremental updates; it's about a fundamental shift in mindset. It’s a commitment to operate with true transparency, to innovate relentlessly for simpler and smarter solutions, and to build a service experience that’s both sophisticated and refreshingly straightforward. We're not just here to be another option; we're here to help pioneer a new standard.
our foundation: how we operate
Our Why compels us, and Our Way defines us. Here’s how we bring our core principles to life every day, ensuring your pool service experience is unlike any other:
Transparency in Action You deserve complete clarity, always. From our initial free, comprehensive water and system analysis where all findings are shared openly, to detailed weekly service reports in your secure Member Portal, we provide straightforward, honest information. Our crystal clear Service Agreements also outline every aspect of our partnership upfront, ensuring no surprises—just confidence in your pool's health.
Tech-Forward, Human-Focused We strategically use technology—like advanced water testing, optional smart monitoring systems such as Clarity Connect, and integrated digital platforms—to enhance, not replace, personalized human care. These tools deliver proactive insights and seamless communication, making your experience refreshingly simple and remarkably effective, bringing your family invaluable peace of mind.
Mission-Driven Innovation & Open Learning Our mission to transform home services fuels a restless drive to constantly improve. We're always exploring better methods and smarter solutions, viewing challenges and feedback as invaluable data for rapid innovation. By listening intently, adapting quickly, and improving transparently, we build trust and ensure your Clarity experience is truly always advancing.
our vision: clarity for your entire home
The principles driving Clarity Pool Services—unwavering Transparency, Tech-Forward simplicity, and our Mission-Driven approach—aren't limited to just pools. They represent our blueprint for a radically better future across the entire home services landscape. Perfecting our pool care model, learning from every interaction, is just the beginning.
Our ultimate vision is to bring this same level of seamless integration, proactive care, and genuine partnership to every facet of maintaining your home. We believe intuitive technology can bridge the gaps between services, creating a unified experience that finally gives homeowners and their families the simplicity and peace of mind they deserve.
We are building this future step-by-step, grounded in the trust we earn in South Florida's backyards. We invite you to be part of this evolution. Your feedback, your partnership, and your belief in a better way fuel our journey forward as we work to bring true Clarity and simpler living to all of home care.
At Clarity Pools, we know you may have questions about our pool cleaning services, maintenance plans, and water care solutions. Our FAQ page provides clear, helpful answers to the most common inquiries, making it easy to understand how we keep your pool clean, safe, and ready to enjoy year-round.
